With the overseas expansion planning of Sinopec deepening, the retail trade of refined oil is facing unprecedented opportunities and challenges. In the new international context, how to break the existing traditional sales model and service concept of retail trade of refined oil and integrate with the international, especially European and American is a big problem of the retail trade of refined oil. This article is to think of this issue.%伴随着中石化海外扩张计划的不断深入,成品油零售业面临前所未有的机遇和挑战.在新的国际化背景下,如何突破现有成品油零售业的传统销售模式和服务理念、如何与国际尤其欧美接轨是摆在成品油零售行业面前的一个大问题.本文即是对于这一问题的思考.
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