安化黑茶营销策略研究

摘要

随着经济的发展和社会的进步,人民生活水平日益提高,黑茶得到了越来越多人的认识、了解和喜爱,黑茶产业迎来了新的发展契机.安化黑茶近年来发展态势良好,市场前景广阔,但同时也存在一些问题,特别是营销瓶颈.本文分析了安化黑茶产业营销问题的四个方面,并针对性的从品牌、产品、渠道、价格、宣传等方面提出了可行性策略,供当地政府和产业协会参考.%With economic development and social progress, people's living standards are improving; dark tea has drawn more attention and become more popular, dark tea industry has a new development opportunity. In recent years, Anhua dark tea has a good development trend with broad market prospect, but there are some problems, especially marketing bottlenecks. This paper analyzes the four aspects of marketing of Anhua dark tea industry and proposes feasible strategies from the aspects of brand, product, channel, price, promotion and so on for local government and industry associations'reference.