浅议新生中资保险企业核心竞争力的提升

摘要

由于经济的快速发展,中国保险市场潜力无限,对外国保险公司也有很大的吸引力,许多新生保险公司相继成立.稚嫩的中资公司在面对实力雄厚、技术先进、经验丰富的大型国有保险企业和国际保险公司的竞争时,必须把工作重点转移到核心竞争力的培育上来,从而保证新生中资保险公司的市场地位和赢得持续的竞争优势.%Owing to the fast economic development, insurance market is promising, and appeals to many foreign insurance companies and appears many new insurance companies.However, the newly-founded companies should shift the working focus to the training of core competence in the competition with experienced large insurance companies at home and abroad, thus to guarantee market niche and sustained advantage.