第三方团购网站营销策略研究

摘要

Group Purchasing are often used as the consumption patterns, this text, firstly, defines The Third Party Group Purchasing Website, then analyzes the benefits which Group Purchasing Website bring to business and consumer, and the last step, proposes the suggestions on marketing strategy of The Third Party Group Purchasing Website.%网络团购正成为消费者经常采用的消费模式,本文首先定义了第三方团购网站,然后分析了团购网站给消费者和商家带来的好处,最后提出了第三方团购网站的营销策略.