天津旅游目的地网络营销系统存在的问题及发展对策分析

摘要

本文从旅游目的地营销的基本概念入手,对天津旅游目的地营销系统的发展现状进行深入分析,得出天津旅游目的地营销系统的建设还存在一定问题,如整体规模小,网站结构单一等;针对这些问题,结合天津旅游业及旅游目的地发展的实际情况,提出天津旅游目的地营销系统的发展对策.%Starting from the basic concept of the tourism destination marketing, this paper deeply analyzed the developing status of Tianjin tourism destination marketing system, draw the conclusion that the construction of Tianjin tourism destination marketing system still exists some problems, such as the whole scale is small, website structure is single, and so on. Aiming at these problems, this paper proposed the development countermeasures of Tianjin tourism destination marketing system combining with the reality of Tianjin tourism industry and tourism destination development.