College students are an important and special group. With the growth of their consumption level, as well as rapid development of tourism in China, more and more college students tend to regard traveling as their way of relaxation. Meanwhile, patterns of consumption and experience model have changed along with the change of the time, tradition of package tours which usually gathering lots of strangers as a group couldn't meet the needs of the consumers any more. More and more consumers start looking for a more stylish, more personalized, and a participatory, in-depth travel mode. As it comes to college students, considering their economic strength, self-help travel issues such as difficulties in finding the platform which provides the details and information for self-help tour, this article is mainly about establishing a college students reciprocal travel platform which has been very specified based on the contemporary situation of Xi'an Universities.%大学生是社会上一个重要而特殊的群体,随着大学生消费水平的提高,以及旅游业在我国迅猛发展,越来越多的大学生开始选择旅游作为自己的放松方式.同时人们的旅游消费方式和体验模式也随着时代的变化发生了新的转型,早期传统的跟团旅游已经不能够满足更多消费者的需求,越来越多的消费者开始追求时尚、个性、有参与性、有深度的旅游方式.而立足于解决大学生爱好旅游而经济实力不足,自助旅游困难等问题的交游平台却没有,本文撰写了当代西安大学生的旅游现状以及对大学生互助旅游平台的实施提出了具体的方案.
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