Based on literature data, field investigation, this paper made the analysis and research on university sports industrialization from several aspects, such as venues resources, organization and management resources, and human resources. Thereupon, this paper proposed to change management concepts, speed up the management socialization, virtual business and other operational modes, so as to solve problems of university sports facilities construction, maintenance and the shortage of funds for its development, and then promote the further development of university stadiums.%本文通过文献资料法、现场调查法从场馆资源、组织管理资源和人力资源、市场资源几个方面对高校体育产业进行分析研究.提出转变经营观念,加快管理社会化、虚拟经营等运作模式,从而解决高校体育设施建设、维护、发展经费短缺的问题.促进高校体育场馆进一步发展.
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