中国职业篮球商业价值的思考

摘要

我国经济不断地发展,人们物质文化生活水平不断地提高,对健康的需求也在不断地提高.这样对我国的职业篮球即使机遇也是挑战,能够抓住机遇就能很好地扩大其商业价值,促进篮球运动的快速发展.面对机遇我们借鉴其他成功的经验的同时,要思考我国的基本情况和篮球发展的规律.%China's economy continues to develop, people's material and cultural living standards continue to improve, the demand for health are also continuously improved, which is both the opportunities and challenges to Chinese occupation basketball, to seize the opportunity to expand its commercial value, to promote the rapid development of basketball sports. In the face of the opportunities, we learn from other successful experience, at the same time, we should think about our country's basic situation and development rules of basketball.