提升小企业客户满意度的措施

摘要

随着小企业的迅速发展以及产品趋于同质化的今天,客户的期望值在不断地提高.越来越多的小企业开始意识到,企业不仅要提高产品和服务质量,更重要的是提升客户的满意度.本文就如何提升客户满意度的问题,结合了我国小企业的特点进行了分析并提出改善对策.%With the rapid development of small businesses and products tending to homogenization, customer expectations continue to increase. More and more small businesses are beginning to realize that enterprises not only should improve the quality of products and services, more importantly should enhance customer satisfaction. On how to improve customer satisfaction, this article analyzes the characteristics of small businesses in China and proposes improvement measures.