动漫广告是将动漫形象和电视广告采用多媒体技术合成产生的新生事物.本文结合经典的动漫广告案例,分析了动漫广告带来巨大商机的原因,认为动漫丰富的画面语言表达易吸引受众注意,从而引发潜在的消费力.同时,还对动漫在电视广告的应用前景作了展望,指出动漫广告与数字媒体的结合将产生巨大的商业市场价值.%Cartoon advertisement is a new matter via combining cartoon images and television advertisement by means of multimedia synthetic technique. Based on the classic cartoon advertisement cases, this paper illuminates the reasons for enormous business opportunity promoted by cartoon advertisement, it is revealed that the rich menu language attracts the audience's attention, which further triggers their potential consuming capacity. Moreover, the commercial foreground of cartoon advertisement is prospected in this paper. It is indicated that the combination of cartoon advertisement and digital media would produce vast commercial market value.
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