解析价值工程在亲子产品开发设计中的应用

摘要

随着市场经济的进一步发展,消费品市场呈现商品种类极大丰富,产品目标市场细致化,消费者需求多元化,企业竞争白热化的局面.如何提高自身产品的竞争力,扩大市场占有率,满足消费者对商品提出的更高要求,是企业迫切要解决的问题.本文从价值工程角度寻求解决问题的方法,以亲子产品为例论述价值工程在产品开发设计中的具体应用.%With the further development of market economy, consumer goods market is extremely abundant types of goods, product target market is meticulous, consumer demands is diversified, enterprise competition is heated. How to improve the competitiveness of their products, expand market share, meet consumer higher demand for goods are urgent problems. This article finds solutions to problems from the perspective of value engineering, discusses the specific application of value engineering in family products development and design.