浅谈企业品牌建设在市场营销中的作用

摘要

在竞争激烈的市场环境中,我国企业已经意识到品牌所蕴含的价值,但与国外大品牌相比,我国企业品牌建设和品牌定位还存在知名品牌数量少,品牌生命周期短以及品牌定位不精确等现象.%In the fierce market competition, our enterprise has found the value of brand. Compared with the foreign brands, China's enterprise brand construction and brand positioning still exist many problems, such as well-known brand is less, brand life cycle is short and brand positioning is not accurate.