山东省入境旅游服务贸易竞争力研究

摘要

本文从山东省旅游要素资源和山东省旅游市场占有率两个方面来分析山东省旅游服务贸易竞争力,通过分析得出山东省旅游要素资源丰裕度在全国排中等水平,而旅游市场占有率在全国排名远远落后于其他省份,山东省旅游服务贸易竞争力较弱.最后,针对山东省旅游服务贸易的现状及竞争力程度提出相关的政策建议.%To analyze the competitiveness of Shandong Province in inbound tourism services trade by two aspects-elements of the tourism resources in Shandong Province and the market share of tourism services trade. The results show that the competitiveness of Shandong Province in inbound tourism services trade are disadvantage, and the elements of tourism resources are less rich, and the markets shares are far behind other provinces. Finally, make relevant recommendations to help upgrade the competitiveness of Shandong Province in inbound tourism services trade.