论泉州体育用品业的国际化拓展之路

摘要

本文从采州体育用品的发展历程、产业技术、产业结构、市场等方面分析其产业现状,深刻认识泉州体育用品业存在的发展瓶颈,从而更全面地掌握泉州体育用品业的发展动态,提出泉州体育用品业的市场营销策略.%This article analyzes the status quo of from Quanzhou sporting goods industry from its development process, industrial technology, industrial structure, market analysis and other aspects, and gets a profound understanding of its development bottleneck, and thus has a more comprehensive grasp of development of Quanzhou sporting goods industry, and makes marketing strategy.