智能电网下的网络化电力营销建设探讨

摘要

智能电网是电网技术发展的必然趋势，必然会对电力营销体系的发展产生重要的影响，促进现代化电力营销体系的建设。本文对网络化电力营销的必要性和优势进行了分析，并对智能电网下网络化电力营销的发展策略作简要介绍，论述了网络化营销观念与模式的变革。并结合国内电力营销环境，为我国相关改革与发展提出了建议。%Smart Grid is the inevitable tendency of power system technology, which will undoubtedly impact and improve the development of power marketing system. The necessity and advantages of the net power marketing were analyzed first in the paper, the development strategies of power marketing in Smart Grid were introduced, and the changes of concept and pattern were described. Some suggestions were put forward for the development and reform of China power marketing.