关于高职院校大学生就业自我营销策略研究

摘要

解决大学生就业压力不仅需要国家给予相应的政策支持，还需要大学生本身提高就业意识，加强自我营销的能力。当前高职院校大学生就业观意识比较淡薄，就业技巧技能掌握不足，这些都直接影响着大学生的就业。因此，为提高大学生的就业率，高职院校要加强对于大学生就业自我营销能力的培训，让学生在就业的过程善于利用营销策略实现就业。%Solving university students' employment pressure not only needs corresponding policy support of the country, also needs college students' employment awareness, and strengthens the ability of self marketing. The current higher vocational colleges' consciousness is weak, employment skills are insufficient, these all directly impact the employment of college students. Therefore, in order to improve college students' employment, higher vocational colleges strengthen the training of university students' employment self marketing ability, let the students be good at using the marketing strategies in the employment.