文化消费的广义虚拟价值模型研究

摘要

本文基于广义虚拟经济视角研究了文化消费的虚拟价值问题，通过构建文化消费的广义虚拟价值模型，认为文化消费能够在原有商品的使用价值或者文化价值的基础上实现虚拟价值的再造。文化商品吸引消费的主要原因是其中所蕴含的虚拟价值。%The virtual value of culture consumption is researched in this paper based on generalized virtual economy. Generalized virtual value model of culture consumption is built. Cultural consumption can realize the reconstruction of virtual value on the basis of use value and cultural value. The main causes of cultural products to attract consumer is the virtual value.