面向服装类淘宝小卖家的3PL服务策略研究

摘要

淘宝小卖家是淘宝市场上的一个庞大群体，他们的物流模式落后，成本较高。本文首先论述了广州地区服装类淘宝小卖家的物流模式，然后指出其存在的问题，之后提出了引入3PL的新兴物流模式，最后介绍了使用新型物流模式的优点。%Taobao small traders is a large groups on the market, whose logistic model is outdate and their cost is higher. This essay first discusses the Guangzhou clothing Taobao small traders' logistics mode, and points out the problems. Then we obtain a new 3PL mode, describing the advantages of using the new logistics mode.