中小企业营销忌拔苗助长

摘要

There are many manifestations of destructive enthusiasm of small and medium-sized enterprises' marketing, which has big harms, deserves alert. Small and medium-sized enterprises' marketing should return to primitive, achieve that make the consumers as the center, gradually form the marketing style, launch marketing in a planned way. To suppress destructive enthusiasm, we must improve the small medium-sized enterprises' growth environment, strengthen leaders' marketing quality, perfect marketing decision-making mechanism, build marketing warning system.%　　中小企业营销拔苗助长的表现形式多样，危害大，值得警惕。中小企业营销应回归本原，做到以消费者为中心，逐步形成营销风格，有计划开展营销。要遏制中小企业营销拔苗助长行为，应改善中小企业成长环境，增强中小企业领导者营销素质，完善营销决策机制，建立营销预警制度。