展会绩效评价体系及其应用研究

摘要

Fair performance evaluation is significant to the government and the exhibition body, and is the important basis for decision-making by stakeholders. This paper analyzes China's evaluation of the show, and puts forward the development principle of fair performance evaluation; aiming at the features of fair, it builds the fair performance evaluation based on the body of fair, and gives suggestions on the application of fair performance evaluation system, providing reference for fair performance evaluation.%　　展会绩效评价对会展业的政府管理部门和展会主体都有着重要意义，是各相关利益方进行决策的重要依据。本文分析了我国展会的评价现状，提出了展会绩效评价指标的开发原则，针对我国展会的特点，构造了以以展会市场主体为核心的展会绩效评价模型，并就做好展会绩效评价体系的应用工作提出建议，可为我国展会绩效评价工作提供有益的参考。