A电脑集团竞争力提升的策略研究

摘要

Based on Michael Porter's five competitive forces model, the internal and external environments of A computer group are carried out. Through the SWOT analysis, the competition strategy of A computer group is proposed as branding for some products, product diversification, supply chain vertical integration, innovation development, and quality subsoil.%　　根据迈克尔·波特的五力模型原理对A电脑集团的内外部环境进行了SWOT分析，得出A电脑集团的竞争策略，即部分产品品牌化、产品多元化、供应链垂直整合、创新研发、质量深耕。