电子商务企业价值链的信息流研究

摘要

The value chain of traditional C2C, B2C e-commerce model already has theoretical model, which core is the virtual value chain based on information processing and transmission. The interaction of information flow is the starting point of the virtual value chain. Combining with empirical investigation, this paper analyzes the integration of B2C and C2C website on shelves commodity information, and the concern degree of the consumers to these information. It also puts forward means to improve e-commerce websites' information construction by cross-over analysis.%　　传统的C2C、B2C电商模式中的价值链已具有较成熟的理论模型，其核心是以信息加工和传递为基础的虚拟价值链。信息流的交互处于该虚拟价值链的起点，论文结合实证调查，分析了B2C、C2C网站对上架商品信息的整合以及消费者对这些信息的关注程度，并通过交叉分析提出了电子商务网站信息建设的改进思路。