理工科院校市场营销专业人才培养模式改革对策研究

摘要

This paper introduces marketing professional teaching and personnel training status in the science and engineering colleges. On the basis, the overall goal and the specific reform measures of marketing professional teaching are put forward.%本文介绍了了理工科院校市场营销专业教学及人才培养现状.在此基础上,提出了理工科院校市场营销专业教学改革的总体目标及具体的改革对策.