作为城市文化经济发展的衍生物，店招牌设置的规范与否，对形成完美的城市整体意象和良好的公众感觉体验等方面的影响和作用越来越显著。本文在相关课题研究的基础上，本着现实客观的态度对国内店招牌设置的现状以及所产生的问题加以综合分析，明确店招牌设置应遵循的基本原则，提出对店招牌位置尺度、文字内容、色彩光源、材料工艺以及安全维护等规范设置与控制的具体实施方法与措施。%As the derivatives of cultural and economic development of a city, whether the shop signs are specific or not, plays an increasingly prominent role in forming perfect overall city image and good public feelings experience. Based on the correlative study, this paper comprehensively analyzes the status and the problems of the store signs setting in China in the objective attitude. Then it defines the basic principles of the shop signs setting and raises the specific implementation methods and measures which are on standard of the setting and control including the shop location and scale, text, color and light, material technology and safety maintenance.
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