协同主推的“泰山”品牌培育模式研究

摘要

本文把“协同主推”的理念引入工商企业协同机制中，通过建立协同主推品牌培育模式，确定协同合作领域与工作流程，并通过多项协作保障措施，以期实现“泰山”品牌在市场中的有效突破，塑造起大品牌形象。%In this paper, the concept of "collaborative recommendation" is introduced to industrial and commercial enterprises collaborative mechanism. Through the establishment of collaborative manufacturer brand cultivation pattern, the cooperation areas and work processes are determined, and a number of cooperation on safeguard measures are taken to realize effective breakthrough of"Taishan"brand in the market, and to shape the brand image.