浅论网络广告发展策略

摘要

In recent years, with the rapid progress of science and technology and the increasing development of economy, media forms and speed of dissemination of information are stronger and stronger, and media types are constantly enriched. As a kind of new media, Internet rapidly popularizes in the world, which leads to the rapid rise of the Internet advertising and makes the Internet become the strong media that many advertisement owners and agents are generally optimistic about. The Internet advertising cannot develop without the deep research of environment policy, design concept and audience psychology.%近年来，伴随着科技的飞速进步和经济的日益发展，传播信息的媒体形式及速度越来越强，媒体种类不断丰富。互联网作为一种崭新的媒体在世界范围的快速普及，导致了网络广告业的迅速崛起，成为很多广告业主和代理商普遍看好的强势媒体。网络广告要发展，离不开对环境政策、设计理念、受众心理的深层研究。