电力设备国际总包项目营销渠道拓展研究

摘要

With the continuously growing of comprehensive strength of power equipment enterprises in China, the competitiveness of the enterprise in the international market improves gradually, international general contract becomes the main forms of the development of international marketing. Because international marketing of power companies starts late in China, electrical equipment companies need to win recognition of enterprises in the international market, thereby increasing market share of international general contract project.%随着我国电力设备企业综合实力的不断增强，企业在国际市场中的竞争力逐步提升，国际总承包成为当前企业国际营销发展的主要形式。但由于我国电力企业国际营销起步较晚，电力设备企业需要赢得国际市场对企业的认可，从而增加企业获得国际总包项目的市场份额。