产品社会价值对企业最优产量和利润的影响分析--基于古诺双寡模型的探索

摘要

The social value is the psychological satisfaction that customers obtain in the process of the consuming the product's social attribute, which has a major influence on consumer decision-making. This paper introduces the social value into the utility function, and constructs the Cournot duopoly model. While the results show that social value has a positive impact on corporate profits.%社会价值是消费者消费产品社会属性过程中所获得的心理满足，对消费者购买决策具有重要影响。通过将社会价值引入效用函数，并构建古诺双寡模型，结果表明社会价值对企业利润具有正向影响。