运用知识产权制度促进品牌建设与保护研究

摘要

The intellectual property system acts as a vital cornerstone and legal protection for enterprises' brand-building, an effective application of which is not only an inexorable trend for enterprises' development, but also a significant means for enterprises to carry out their own brand building. In this paper, the author aims at investigating the relationship between the intellectual property system and brand building. In details, both the effects of the intellectual property system on 3 phrases of brand-building, which are orientating, cultivating and maintaining, and issues related to the intellectual property in the process of enterprises' operation are discussed in this research in order to support the author's arguments.%知识产权制度是企业进行品牌建设的重要支撑和法律保障，在市场经济条件下，运用好知识产权制度是企业发展的必然趋势，也是企业进行品牌保护的重要手段。本文通过研究知识产权制度在品牌的定位、培育、维护三个阶段中所起到的作用，结合企业在现实中遇到的知识产权问题，对知识产权制度和品牌建设与保护的关系进行相关的探讨。