网络营销模式对企业发展战略的影响

摘要

网络营销在企业发展战略中占有的比重越来越大，但是与网络营销发挥效应的作用相比，企业对于网络营销的认识还有许多方面的缺陷，因此企业经营者要从营销观念、营销手段以及营销策略等方面入手，建立完善的网络营销战略。%The proportion of network marketing in business development strategy is growing, but compared to the effect of network marketing, the knowledge of business to network marketing has many aspects of deficiencies, so business owners should establish sound network marketing strategy from the marketing concept, marketing means and marketing strategy.