营销型网站建设课程体系的整合优化分析

摘要

传统企业的发展离不开互联网，企业需要生存必须结合互联网，有效的加强互联网平台的建设，将传统企业的产品通过网络渠道进行销售，成为广大传统企业必须实施的关键步骤。笔者根据市场环境、企业的需求，对电子商务专业的网络营销方向的课程进行整合优化，提出“营销型网站建设”的课程体系，为企业提供应用型人才。%The development of traditional enterprises cannot do without the Internet. In order to survive, the enterprise must strengthen the construction of the Internet platform and sell the traditional enterprise products through Internet channel. According to the market environment and the enterprise needs, this paper carries out integrated optimization of the network marketing direction courses of the electronic commerce professional curriculum, and puts forward "marketing website construction" curriculum system to provide practical talents for enterprises.