基于SWOT分析法的家装电线网络营销发展战略分析

摘要

文章以家装电线行业为例，利用SWOT分析方法，通过专家打分等形式，从其网络营销的优劣势、机会与威胁等角度出发，分析了其未来发展战略为：机会型战略；同时，文章给出了影响的发展策略：[1]充分利用国家政策；[2]选择适宜网络营销模式；[3]以质量为根本，提升售后服务水平。%Taking the home decoration wire industry for example, this article applies SWOT analysis method, starting from the strengths and weaknesses, opportunities and threats of network marketing, analyzes its future development strategy: opportunistic strategy with the form of scoring by the experts, at the same time presents the development strategies: making full use of national policies; selecting the appropriate network marketing model;improving service levels in the premise of quality.