At present, the whole world has nearly 20 million smart phone users, and smart phone industry has also become a huge market with the annual shipments of nearly 1.2 billion and will continue to grow. Compared to the world, China's smart phone industry is growing rapidly and has a excellent potential and development prospects. In this paper, by using SCP paradigm, China's smart phone market is analyzed from market structure, market behaviour and market performance three aspects. The following conclusions are obtained: China's smart phone market exists many problems, such as, high degree of industry concentration, the market price to get together, low difference, low industry profit margin, and so on, which has a negative impact on the development of the smart phone market. For all kinds of status quo existing in the smart phone market, aiming at the development of the smart phone market, the corresponding suggestions are proposed, including maintaining a reasonable competition, encouraging innovation of local enterprises, and establishing the mechanism of mobile phone recycling.%目前，全球拥有近20亿的智能手机用户，智能手机行业也成为了拥有年出货量近12亿部的巨大市场，并仍会持续增长。相较全球，我国智能手机行业处于快速发展阶段，具有极好的潜力和发展前景。本文运用SCP范式，对中国智能手机市场从市场结构、市场行为和市场绩效三个方面进行分析。得出以下结论：我国智能手机市场目前存在行业集中度偏高、市场中价格扎堆、差异化低、行业利润率偏低等现象，对我国智能手机市场的发展具有不利影响。针对我国智能手机市场所存在的种种现状，本文针对智能手机市场的发展提出了维持合理竞争、鼓励本土企业创新、建立手机回收机制等相应建议。
展开▼
