小微企业成长的影响因素及关键环节研究

摘要

The scales of small and micro enterprises are small, the resources are limit, the competitiveness is weak, the survival pressure is high, but at the same time, the market competition consciousness of small and micro enterprises is strong, the response market is rapid and flexible. The affect factors of small and micro enterprises growth are the internal factors and external factors, main of them are the internal factors. Small and micro enterprises should hold well three key links of market opportunities, business model and competitive strategy in market competition to achieve sustained growth.%小微企业规模小，资源有限，竞争力弱，生存压力大，但同时小微企业市场竞争意识较强，市场反应快速、灵活。影响小微企业成长的因素有内部因素和外部因素，主要是内部因素影响。小微企业在市场竞争中应把握好市场机会、商业模式、竞争策略等三个关键环节才能实现持续成长。