高职市场营销专业校企合作现状调研分析

摘要

School-enterprise cooperation is an important way for the training of marketing majors in higher vocational colleges. Through the investigation to the cooperating enterprises and teachers and students of marketing majors in higher vocational colleges, some problems in the school-enterprise cooperation are found, which provide basis for researching ways for better school-enterprise cooperation.%校企合作是高职市场营销专业人才培养的关键手段，本课题通过对高职市场营销专业的合作企业及相关老师同学的调研，分析出了高职市场营销专业校企合作工作存在的一些问题，为研究如何更好地开展校企合作提供了依据。