马尔可夫模型在客户规划中的应用研究

摘要

客户是企业收入的来源，稳定的客户群是企业生存和发展的保证，企业客户规划是企业市场营销重要的工作之一，本文通过马尔可夫链模型对客户变动趋势进行预测，制定切合企业实际的客户规划策略。%The customer is the source of corporate income, and a stable customer is the basis to ensure the survival and development of enterprises, so corporate customer planning is one of the important works of business marketing. This paper uses Markov chain model to predict the change trend of customers to develop the customer planning strategies meeting the actual situation of corporate.