提升美的冰箱核心竞争力对策研究

摘要

This article analyzes the competitive environment and the present situation of Midea refrigerator. According to the actual development requirements of Midea refrigerator, this article identifies and determines the core competitiveness of Midea refrigerator, and puts forward some suggestions to improve the core competitiveness of Midea refrigerator.%文章通过分析美的冰箱的竞争环境及现状，结合美的冰箱发展实际需要，识别并确定美的冰箱的核心竞争力，从而针对提升美的冰箱核心竞争力提出了几点建议。