The paper mainly analyzes the deposit insurance system influence on China's private banking, including increasing customer stickiness, promoting private banking monopoly competition situation and stimulating private banking service innovation; according to these effects, based on the perspective of private bank,the article proposes some measures, which are to make innovative service mode and set up a professional brand.%文章主要分析存款保险制度对我国私人银行的影响,包括提高客户粘性、促进私人银行形成垄断竞争局面和激发私人银行服务创新;针对这些影响,文章基于私人银行视角提出了应对措施,即创新服务模式和树立专业品牌.
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