基于校企课程深度融合的职业院校翻转课堂建设研究r——以市场营销专业为例

摘要

Based on the theory of flipped class, this paper puts forward the definition of the flipped class teaching mode, and makes a simple comparative analysis with the traditional classroom mode. Taking the Marketing Specialty as an example, the classroom teaching requirements of Marketing Specialty under the background of school-enterprise cooperation and the construction idea of flipped class are researched, aiming to adapt to the situation of large data age by constructing flipped classroom teaching mode, and effectively improve the education and teaching level of Marketing Specialty.%本文基于翻转课堂理论,提出翻转课堂教学模式的定义,并将其与传统课堂模式进行了一个简单的对比分析,以市场营销专业为例,对校企合作背景下市场营销专业的课堂教学要求以及翻转课堂的构建思路展开研究,旨在通过构建翻转课堂教学模式来顺应大数据时代形势,切实提高市场营销专业教育教学水平.