The passive house of China is moving from the introduction stage of the demonstration pilot to the key node of the initial promotion. The development of the passive house promotion incentive mechanism is the key work to realize passive house initial promotion. In this paper, from the perspective of local government, using the delegate-agent theory, the delegate-agent model under passive house initial promotion is established, and analyzes the ways for local government to develop an effective incentive contract to achieve the desired effect under the incentive mechanism.%我国被动房正处于由示范试点的导入阶段转变为初始推广的关键节点上,富有效率的被动房推广激励机制的制定是被动房能否实现被动房初始推广的关键工作,本文以地方政府的视角,运用"委托-代理"理论,建立被动房初始推广下的委托代理模型,分析在该激励机制下地方政府如何制定有效的激励合同达到政府所期望的最理想的推广效果.
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