基于共生理念的高新区营销平台开发研究

摘要

高新区营销平台不是指硬件平台,而是指高新区内企业间合作开展营销的载体.高新区营销平台的开发运营需要遵循共生理念,需要基于特色鲜明的高新技术产业园区,需要园区内企业高端重视营销与合作营销工作.高新区营销平台主要承担高新区营销宣传、高新区招商引资、高新区内企业合作营销、高新区内企业产品市场开拓等职能.%The high-tech zone marketing platform is not referring to the hardware platform,but refers to the carrier for enterprises in high-tech zones to carry out marketing cooperation.The development and operation of high-tech zone marketing platform needs to follow the symbiosis concept,needs to be based on the high-tech industrial park with distinctive features,and the enterprises in the park need to attach importance to the marketing and cooperation marketing.High-tech zone marketing platform is mainly responsible for the marketing of high-tech zones,investment promotion,cooperative marketing between enterprises in high-tech zones,product development and other functions.