基于符号学的旅游地创新发展研究——以静升古镇为例

摘要

Under the background of symbol consumption,the tourism destination selects tourism symbolic operation as the route of innovative development.Based on the theory of tourism destination symbolic pattern,that the six steps:surveying the symbolic value of tourists-mining symbolic value of tourism destination-coupling of tourists and tourism destination symbol value-choosing a suitable carrier display symbol value-choosing appropriate media communication symbols value-promoting the interaction between the tourists and tourism destination symbols;three big aspects:symbol production,marketing,symbol consumption,the article selects the Jingsheng ancient town as the example,provides a reference for the innovative development.%在符号消费背景下,旅游符号化运作成为旅游地创新发展的路径选择.文章以旅游地符号化模式理论,即六个步骤:调查旅游者的符号价值→挖掘旅游地的符号价值→耦合旅游者和旅游地的符号价值→选择合适载体展示符号价值→选择合适媒介传播符号价值→实现旅游者与旅游地的符号互动;三个大方面即符号生产、符号营销、符号消费的理论为基础,选取静升古镇为实证分析,为其创新发展提供参考.