网络舆情传播影响因素研究综述

摘要

网络舆情已成为不可忽视的社会舆情,成为公众表达"心声"的重要表达形式.本文从主体和环境两个层面对影响网络舆情传播的因素进行综述,以对该领域研究现状有较全面的认识.通过对现有成果的梳理分析,发现后续研究可向多维多层发展,但同时需注意网络舆情信息传播过程中主体的差异性.%Internet public opinion has become a social public opinion that can not be ignored. It has become an important form of public expression of "heart sound". This article summarizes the factors influencing the dissemination of online public opinion from two aspects: the main body and the environment, in order to have a comprehensive understanding of the research status in this field. Through the analysis of the existing achievements, we find that follow-up research can develop to multi-dimensional and multi-level, but at the same time we need to pay attention to the main differences in the process of information dissemination.