大数据环境下汽车消费者行为分析研究

摘要

Based on the big data of consumer purchase, this paper analyzes consumers' behaviors in car purchase, and their pre-sale, in-sale, and after-sale behaviors after the informatization of social life. The guiding function of these behaviors on car marketing and sales is analyzed.%基于消费者购买的大数据,分析消费者在汽车购买方面的行为模式.社会生活信息化后,消费者在售前、售中、售后表现出什么样的行为,分析这些行为对汽车的市场营销推广和销售起到什么样的指导作用.