基于双边平台的农村物流'最后一公里'服务模式研究

摘要

为解决农村物流"最后一公里"服务过程中物流资源配置不均衡和物流供需不对称的问题,文章在客观分析现有"最后一公里"服务模式的基础上,结合农村物流服务的分散性、周期性、动态性、多样性特点,提出物流双边平台运作模式.研究指出物流双边平台的服务模式能从实质上解决农村物流"最后一公里"问题,实现农村物流信息交互和物流资源供需匹配.%In order to solve the problem of uneven distribution of logistics resources and asymmetry of logistics supply and demand in the process of "last mile" service of rural logistics, this paper analyzes the existing models of "last mile" service pattern and proposes two-sided platform model for the operation of last mile logistics combining with the decentralized, cyclical, dynamic and diversity characteristics of rural logistics services. It points out that the service model of logistics platform can solve the problem of"last mile"in rural logistics, and realizes rural logistics information interaction and the matching of supply and demand of logistics resources.