在阐释湖南体育产业发展基本态势的基础上，指出了“十二五”时期湖南体育产业实现“弯道超车”的有利条件和现实困境，并切合实际地提出了加快经济发展，着力提升民众体育消费水平；转变政府职能，健全体育产业管理体制；提升体育产业的自主创新能力和竞争力；加强产业人才队伍建设，重点培养一批高层次复合型人才；改善产业投融资环境，拓展资金融汇渠道；加强和改进体育产业统计工作；重点扶持体育本体产业的发展等方面的对策。%Based on the interpretation of the basic situation of the sports industry in Hu- nan Province, the paper points out its favorable conditions and dilemma for further development during China＇ s 12th Five-year Plan, and puts forward practical countermeasures： to speed up the economic development and improve the level of public sports consumption; to transform administrative functions and improve the sports industry management system; to promote the independent innovation ability and competition ability of sports industry; to strengthen industrial talent team construction and cultivate a group of high-end talents; to improve the environment of industrial investment and expand fund-raising channel; to improve the statistics work of sports industry; to support the development of sports industry itself, etc.
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