现有移动通信的策略与计费控制( PCC )架构无法完全满足数据业务精细化运营管理的要求。为了提升对数据业务内容的控制能力,提出了对现有策略与计费规则功能单元( PCRF)进行扩充,追加内容控制模块CCRF( Content Control Rules Function)来改进传统PCC架构的设想。通过广东移动一个实验性CCRF实施案例可以看出,改进后的PCC架构有可能进一步改善移动运营商在数据业务内容管理、客户体验和满意度管理,以及数据业务颗粒化营销、业务管控中心建设等领域的工作。%The traditional PCC ( Policy and Charging Control ) architecture cannot fully meet the require-ments of data business operations for mobile carriers. In order to improve the ability to control the data services, a novel design is introduced that expands the existing PCRF ( Policy and Charging Rules Func-tion) unit by additional content control module CCRF(Content Control Rules Function). From a case of CCRF in Guangdong mobile carrier, this new architecture of PCC shows more efficient control and manage-ment ability to data business. Therefore, the new model of PCC proves that mobile carries have potential a-bility to further improve the performance in the management of data service content, customer satisfaction, and marketing of data business, etc.
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