基于双边市场理论的慕课生态系统形成机制研究

摘要

2011年，全球首个慕课平台推出，随后慕课得到了快速发展，并已形成慕课生态系统，给传统教育带来了很大冲击。慕课平台具有典型双边平台的特征，为了使慕课健康有序地发展，运用双边市场理论，从驱动机制、激励机制和保障机制3个方面研究慕课生态系统的形成机制，并对慕课发展提出建议，即成立中国慕课平台，完善慕课平台服务机制等。%In 2011 ,the world's first MOOCS platform launched ,then MOOCS develops quickly ,which brings a great im-pact on traditional education ,and has been formed for the ecosystem .MOOCS has characteristic of two sides market ,this paper study the formation mechanism of the MOOCS based on two sided market theory ,and put forward some advice to develop it healthily .