博客营销方式对提升产品形象的研究

摘要

Based on the current classification of blog marketing, this paper conducted research on 40 kinds of products' blogs. A first hand statistic is used in the research to compare the effects of different blog marketing in the products image building. This paper found a relationship between blog marketing method and company characters. And offers the company a best way in choosing the blog marketing.%本文基于当前学术界对企业博客营销方式的分类,对40种产品的相关博文进行研究.通过对阅读者的问卷调查,获得一手研究数据,并运用方差分析,比较不同的博客营销方式在提升企业产品形象中效果的差异,并分析博客营销方式与产品和企业特点的对应关系,从而为企业选择适合自己的博客营销方式提供参考.