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后世博长三角会展业态发展研究

     

摘要

Presently, the momentum of cooperation in large regions is fast, and Yangtze River delta is facing some unprecedented new opportunities. The success of hosting the 2010 Shanghai World Exop directly or indirectly promote the evolution of spatial structure, the adjustment of industrial function and the change of exhibition development strategy in Yangtze River delta economic. The most important affect produced by this "wave effect" to the development of the exhibition format of Yangtze River delta is the further rise of city exhibition economic zone of Yangtze river delta, which with the megalopolises- Shanghai at the core. How to grasp the development trend of modern exhibition formats practically, further study the elements and formation mechanism of the exhibition format, careful analysis the classification and its growth potential of the new exhibition format, and further explore the innovation mode and path of the exhibition format; How to use the construction of new formats of exhibition economic belt as a grasp to promote the exhibition format of Yangtze River delta to integration of resources and express advantages in the new starting point and higher level, to achieve new development, and to lead the trend of economic and urbanization development of the Mainland of China, is the important element of the scientific development and integrated development of the Yangtze River delta exhibition industry, but also a positive contribution to the development of world exhibition format by the development of China's exhibition industry.%当前,我国大区域合作势头迅猛,长三角地区面临前所未有的新机遇。2010年上海世博会的成功举办,直接或间接地推动了长三角经济空间结构的演变、产业功能的调整和会展发展战略的变迁。这种“波浪效应”对长三角会展业发展所产生的最重要的影响,是以特大城市上海为核心的长三角城市会展经济带的进一步崛起。如何切实把握现代会展业态发展态势,深入研究会展业态要素构成和生成机制,缜密分析新型会展业态分类及其增长潜力,进一步探索会展业态创新模式与路径;如何以会展经济带新业态建设为抓手,促进长三角地区会展业态在新的起点和更高水平上整合资源和发挥优势,实现新的发展,引领我国内地区域经济和城市化发展的的潮流和走向,是长三角会展产业科学发展和一体化发展的重要内容,也是我国会展业发展对世界会展业态发展的积极贡献。

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